Search Engine Optimization is an online strategy that refers to the process in which any online business, company or individual can increase the number of visitors or consumers to their sites. Basically, this is done by ensuring that their sites and links are high or in the first few search results of a search engine.
Generally speaking, any visitors to a website are potential consumers, buyers or regular viewers. This in turn means that the amount of traffic that goes through a website will likely increase the amount of revenue.
THINGS TO CONSIDER WHEN TRYING TO IMPROVE SEARCH ENGINE OPTIMISATION
SEO as an online marketing strategy – not to be confused with local Search Engine Optimisation – that works through programmed computers running algorithms to decisively affect online search behaviour. They monitor keywords that people use, what people actually search for and which search engines that specific audiences typically use.
CONTENT & KEYWORDS
Since search engines work partially through finding keywords that are relevant to what a user has typed in, a websites content and keywords involved in such content are big things to consider when trying to improve a websites SEO. SEO allows the runners of a site to adapt their keywords to better relate to what is searched frequently.
Ensuring that any content displayed on a site is always relevant to the sites overall purpose as well as the user’s purpose will demonstrate reliability of the page. Quality always comes over quantity so concentrate on making sure that any content that goes up is going to be informative or beneficial to the visitors.
The amount of content that goes up on a site depends on what the page is actually for. Things like social media should be updated regularly, though again, it is better to have decent quality posts that are going to keep the targeted audience or regular viewers interested, rather than posts that have not been thought out or rushed.
Other sites that provide services or products should be updating their sites regularly with reviews, photos and anything else that could sway a visitor to become a consumer. Showing visitors that the products or services have benefitted and satisfied other users will bring in more consumers and improve the reliability, therefore relevance of that site.
BACKLINKS
Backlinks are used by Google, Yahoo, Bing and other search engines to determine how valuable a web source is. Backlinks in reference to a specific website, page or directory are links on another website that take the user back to the original website, page or directory.
The relevance, quality and quantity of backlinks are all things that are taken into account by Google, Bing and Yahoo when they’re assessing the importance of a website. Having useless backlinks is going to give that web source a bad reputation, as regular internet users will quickly associate these dead links with that web source and deem it untrustworthy.
Ensuring that the quality of all backlinks are always relevant and useful will encourage more traffic through the website or page. The concept that quality of content is more important than quantity of content, can be applied in the exact same way to quantity of backlinks!
Building and maintaining a website can be both exhausting and overwhelming. The amount of competition online is constantly growing, so anyone who is trying to succeed online should be constantly researching and seeking out new ways to enhance their sites and bring in more visitors.
Improving or extending their content to reach a larger audience of potential consumers while still meeting the demand for existing and regular consumers, is a great way to do this.
