The up-and-coming blockchain industry contains a significant communication gap between advertisers and publications. Many companies want to grow and build brand awareness but have no idea how to scale or create a buzz surrounding their brand. Meanwhile, publications don’t know how to bring in more clients or discover new brands. Since blockchain marketing is such a recent occurrence in the market, there is not a lot of information readily available on how to navigate this industry. This massive gap in the market has made digital advertising a challenge for companies in the Fintech, blockchain, and DeFi industries.
One groundbreaking advertising agency decided to address this issue and bridge the gap between advertisers and publications in the blockchain industry. Paradox Group is a digital advertising agency that specializes in blockchain marketing. The agency launched in January 2019 and has quickly built a solid reputation as a trustworthy and effective marketing company to work with. When working with Paradox Group, companies can maximize the potential of their advertising budgets while reaching highly targeted crypto, Fintech, and blockchain audiences. Companies also have access to CPM and CPC options at the best rates on the market.
Paul Burnham, co-founder and finance director of Paradox Group, has integrated his background as an expert in sales and finance into the agency to help them find success within the industry of blockchain marketing. “When I realized there was such a need in the blockchain industry for competent digital advertising agencies, I decided to create paradox Group to build awareness for advertisers and provide a consistent revenue stream for publications. By doing so, we’ve been able to bridge the gap that has existed within this market, allowing for a smooth process for all parties involved,” said Burnham. “I was able to bring my years of experience in running successful sales teams into this project to build a team that was able to overcome objections specific to this industry.”
Paradox Group has made a name for themselves as a client-centric agency—always going above and beyond for the client’s needs. “What sets us apart from other digital advertising agencies is that we are the only agency to offer 24/7 customer service from a reliable team of experts,” Burnham shared. “By ensuring that every client we work with is satisfied with every advertising campaign, we have been able to build a reputation as an agency that companies can trust. The client experience is always number one when we approach a project.”
The Paradox Group agency has established partnerships with one of the leading publications in the region, allowing them to build trust within the community of advertisers and publications. Their team of experts has created a fully functional marketplace for advertisements, where clients can purchase advertising space and have their own personal dashboard to track the performance of their campaigns. Paradox Group has made cutting-edge advances in the blockchain marketing industry and continues to lead the way as digital advertising experts within this niche market.
To learn more about Paradox Group and blockchain marketing, visit www.paradoxgroup.co.